01 out Creative infrastructure for media owners
Campaigns for the advertisers you turn away.
Most of your advertisers don't have a creative team, so they underspend or go elsewhere. Kaitoi makes the campaign for them, under your brand. Not a template with their logo dropped in, a campaign with an idea in it.
At a cost that works at the bottom of your rate card.
For Broadcast · CTV · Retail media · Marketplaces
02 sel The choice today
Today the choice is bad either way
Which is why inventory goes unmonetized for lack of creative rather than lack of demand.
Your team does it properly, and there is only so much of them
Good work, every time. But the hours are finite and the budget per account keeps shrinking, so the queue decides what gets made.
Finite hours, shrinking budgets
Assets in, competent spot out
Fast and cheap inside a fixed set of operations. Outside it, the tool is finished and a person takes over.
Caps out exactly where the money is
The tier that needs an idea, held across every execution, is still done by hand or turned away.
03 seq How the ceiling comes off
There is a third option
Four steps. The last one compounds.
It knows advertising, not just generation
Kaitoi's intelligence works against a library of campaigns that ran, each one analysed for its strategy, its creative devices and why it works. Give it a brief and it returns concepts and a point of view, then develops the chosen one into script, art direction and a full campaign carrying one idea.
It makes every part of the campaign
Film, stills, voice, audio and layout, drawing on thousands of models rather than whichever handful one vendor licensed. New state-of-the-art models are available from the day they ship, so the quality ceiling moves with the industry instead of with a roadmap.
It builds whatever the brief needs
A category rule, an unusual format, product shots driven from a live inventory feed. When the capability doesn't exist, the same intelligence writes it while the work is in progress and a person approves it. No brief is out of scope, which is the sentence a template tool can't say.
The process becomes the asset
Freeze what worked into a reusable template, or an app your advertisers operate themselves. The process isn't generic. It encodes how your team briefs, what they'd never approve, and the standards they hold, so what gets reused is your craft rather than someone else's template. The first campaign builds the process. Every campaign after it runs the process, which is where the work stops starting from zero, and the cost per account with it.
Hand-work costs the same every time and a template caps out. A process you own gets cheaper and better the more you run it.
04 mix One idea, every piece
Four of many
One idea, everywhere it runs
Kaitoi develops one idea, then makes every piece from it. Every execution is its own piece of work rather than a resize of the last one, so your advertiser gets one campaign instead of a folder of assets. That is what makes it worth paying for, and it holds whether the brief needs four pieces or four hundred.
05 gov Guardrails
Safe to put in front of a client
Where the business runs on standards, the guardrails are the product as much as the generation is.
Rules enforced, not requested
Brand and compliance rules are enforced by the system. The non-compliant variant doesn't get made, so review is a confirmation rather than a search.
A person signs off
Every step inspectable, reversible and approved. Accountability stays with your team, on the record, which is what an advertiser's legal team is actually asking about.
You can answer what made it
Every run records what produced each asset, so provenance questions have an answer rather than a shrug. The record exists whether or not anyone asks for it.
06 cst Per-campaign readout
Every campaign has a real number
Each run is itemised, so a campaign carries an actual production cost rather than an estimate. This is what replaced the shoot, the crew and the edit suite. Your team's time sits on top, and that time now goes on the idea rather than the assembly. Quote it, bill it to the advertiser, or absorb it knowingly. It is the difference between pricing these accounts and guessing at them.
One 30-second spot, itemised per run. Indicative figures, rounded up, and campaigns vary.
07 seg Who this is for
Built for the sell side
Organizations that monetize an audience and must supply the creative that runs against it.
Broadcasters and regional networks
In-house teams servicing local advertisers, alongside a template tool that covers the bottom tier and stops.
Streaming and CTV platforms
Self-serve ad products gated by whether small advertisers can produce acceptable video at all.
Retail and commerce media
Thousands of long-tail sellers to activate, with creative cited as the onboarding bottleneck.
Marketplaces with ad businesses
Managed-service models hitting their headcount ceiling while the long tail goes unserved.
08 tem Your team
What your team becomes
The bottleneck moves off your people, and what they spend the day on moves with it.
Fewer conversations that end in no
Work that used to arrive without the budget to do it properly now gets made. The brief turned away last quarter is a campaign this one.
Nobody's judgment is automated
Concepts still get chosen, work still gets directed, and nothing ships without someone signing off. What changes is how much of the day goes on assembly, versioning and resizing rather than on the idea.
Your process becomes sellable
The process your team builds is something the business can sell. The creative department stops being a cost line and becomes where a revenue line starts.
09 mod What it becomes
From a cost you carry to a line you sell
Three ways to operate it. The difference is who does the work, and the models combine.
Operator-run
Your creative team runs Kaitoi for advertisers who buy inventory. More throughput at the same headcount.
Who does the workYour team
Advertiser solutions
On-brand tools your advertisers run themselves. Not a cost saved but a product sold.
Who does the workYour advertisers
Kaitoi-managed
For a defined scope, Kaitoi runs production as a bridge and hands the system over.
Who does the workKaitoi
The first one pays for itself. The second is a new line of revenue. Both run on work your creative team owns.
10 end Start a conversation
Start with the ones you're turning away
Your inventory, your advertisers and your creative team aren't the same as anyone else's. What Kaitoi should do first depends on all three, and that is a conversation rather than a sign-up form.
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