The AI studio for advertising
Kaitoi comes up with the idea, rooted in thousands of real campaigns, then makes every ad from it, all on brand. Publish the process as a simple app, and your team or your clients make the next version themselves.
The problem
Most advertisers struggle with both, which is why so much airtime runs tired ads or goes unsold.
Agencies cost more than most budgets allow. Templates and generic AI give everyone the same ad. What's missing is an idea with a reason it will work.
TV wants thirty seconds, social wants vertical, display wants six sizes, and every market wants its own version.
A shoot, a crew and an edit for every campaign, or ten AI apps stitched together that never quite match.
Kaitoi solves both. AdMuse brings the idea, rooted in thousands of real campaigns, and the studio carries it into every format.
How Kaitoi works
Five parts that work together, so a campaign never has to leave Kaitoi until it's ready to run.
AdMuse is our creative engine for advertising. It has studied thousands of campaigns that ran: what they said, how they said it and why they worked. Give it a brief and it pitches original concepts with a point of view, then develops the one you pick into a script, a look and a shot list.
Images, video, voice, music and copy from the best models, available the day they launch, on one account. Find the look on a moodboard, plan it on a storyboard, cut it on a timeline, and automate the repetitive parts with workflows. No more ten subscriptions and a folder of downloads.
Tell Penny what you need, in plain words. It sets up the work, picks the right models and puts the results where you work: on the moodboard, the storyboard or the timeline. It knows every tool in Kaitoi, so you don't have to. You review, redirect and approve.
Every brand, agency and media owner works a little differently. Describe the step you need and Penny builds it as a new tool inside Kaitoi, tested and ready. Getting a tool made for you feels the same as picking one off the shelf.
Publish any workflow as a Station: a simple page at its own link, where a client drops in a product, picks a market and gets on-brand ads back. No training, no Kaitoi to learn. Or publish it as an API, and let your own systems make hundreds of versions automatically.
Made with Kaitoi
Campaigns made end to end in Kaitoi. Work for fictional brands is marked as a concept.
Every one of them was made in Kaitoi, and it's open to you today.
Who it's for
Take a campaign from brief to every channel without a production budget, and keep testing new ideas instead of resizing old ones.
Most of your advertisers don't have a creative team, so they underspend or go elsewhere. With Kaitoi, you supply the campaign too, under your brand.
Control
Speed only helps if you can put the result in front of a client.
Concepts get chosen, shots get directed, and nothing goes out without a person signing off. Any step can be redone or rolled back.
Turn a guideline into a tool that runs on every ad: the legal line, the logo lock-up, the colours. Review becomes a check, not a search.
Every run is itemised, so each campaign carries its own real production cost. Quote it, bill it, or absorb it knowingly.
Every asset keeps a record of the models and steps behind it, so "what made this?" always has an answer.
Questions
Not to start. You can begin with a conversation with Penny and get to a first campaign without writing code. To get the most out of Kaitoi, an eye for creative work and some production know-how go a long way: the more craft you bring, the further it takes you.
Yes. Publish a workflow as a Station and they get a simple page at its own link, showing only the fields you choose. They run it on their own credits.
The leading models for images, video, voice and music, on one account and paid with credits. New ones arrive as they launch. From the Indie plan up you can also bring your own keys.
You start with free credits. Every run is itemised, so each campaign has a real cost you can see. Plans are on the pricing page.
Yes, by building them in. Penny can turn a rule, like a legal line, a colour check or a logo position, into a tool that runs on every ad.
Kaitoi is open
Start free and make your first campaign today, or talk to us about building Kaitoi into your business.